Niantic has partnered with Hasbro on Transformers: Heavy Metal, a new augmented reality mobile game now in the works. Click here to view the list »ĭeveloper: Very Very Spaceship (Niantic) Where: New Zealand, Denmark, and the Netherlands Platforms: Android Live since: June 29th, 2021 Updates: (11) November 30th, 2021 If you've got a game in Soft Launch right now, and want to let us know then do get in touch with us through and we'll get you added to the list in no time. In this regular feature, we add the most interesting new soft launches for you to keep an eye on - or even try for yourself - as you look for learnings and inspiration that could inform your own development journey. Some titles just need a fine-tune for meta-game mechanics such as time gates, in-game resources and psychological components, while others see devs go back to the drawing board and start over. Somewhere between beta and live status, a soft launch gives a window for feedback, revisions and improvements with the aim of producing the most polished end product at time of release. Now a near-essential part of the modern games-as-a-service approach, the soft launch process provides game creators with actionable data based on the responses of an engaged and often well-informed audience. Developers and publishers alike champion the need for thorough design documents at every stage of the development cycle, but it all counts for nothing if the players don't want to, well.
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